Sportswear giant Nike introduces a new dark tonal palette to decorate the signature Air Max Scorpion sneaker model for the season. This time around, the silhouette is detailed in a black colorway palette that is still most notable by its large sole unit foundation.
It sits on top of a new full-length Air Max sole unit and has an upper that nods to the brand's Air VaporMax sneaker model. The construction is entirely made from the Flyknit material in a single-piece makeup and done so in a black hue. It is then detailed with contrasting touches of blue and purple that can be seen on the sole unit and throughout the branding details of the sneaker.
Bulbous Base Knitted Sneakers
Nike Releases a Black Colorway of the Air Max Scorpion
Trend Themes
1. Knitted Sneaker Design - Opportunity for other sportswear brands to explore unique knitted materials for their footwear designs.
2. Bulbous Sole Units - Opportunity for other sneaker brands to experiment with large, attention-grabbing sole units in their designs.
3. Dark Tonal Palette - Opportunity for fashion brands to explore a moody, dark color scheme in their product offerings.
Industry Implications
1. Sportswear - Innovative knitted materials could be incorporated into other athletic apparel products such as shirts, shorts, and leggings.
2. Footwear - The bulbous sole unit trend could expand into other shoe categories such as boots or dress shoes.
3. Fashion - The dark tonal palette trend could be explored in other areas of fashion such as outerwear or accessories.