After first releasing the Air Max Plus 2 back in 2000, Nike has updated the retro model with a bright colorway for fans who want a piece of the feelings of nostalgia that the silhouette is sure to bring back.
The bold colorway combines hues of lime green, baby and royal blues, and white, alongside components that are made from an iridescent purple material. These colors transition seamlessly with gradient patterns, with the green adjusting to blue on the sides of the uppers, and the blue changing to a pale cream shade as it transitions from the sides of the uppers to the toes. The white midsoles are marked with transparent bubble accents, which also make up the heels.
Refreshed Colorful Sneakers
Nike is Bringing Back the Air Max 2 in a Bright Retro Colorway
Trend Themes
1. Retro Sneaker Colorways - The trend of releasing updated retro sneaker colorways provides business opportunities for companies to tap into customer nostalgia.
2. Gradient Sneaker Designs - The trend of designing sneakers with gradient patterns could disrupt the sneaker industry by offering consumers more unique and visually striking options.
3. Iridescent Sneaker Materials - The trend of using iridescent materials in sneaker design could provide opportunities for companies to create visually unique and attractive footwear.
Industry Implications
1. Footwear - The footwear industry can take advantage of updated retro colorways, gradient designs, and iridescent materials to create new and interesting products.
2. Fashion - Incorporating updated retro colorways, gradient designs, and iridescent materials into fashion products such as clothing and accessories can appeal to customers' nostalgia and uniqueness.
3. Athletic Equipment - Using updated retro colorways, gradient designs, and iridescent materials in athletic equipment such as sneakers could provide performance-enhancing features while also appealing to customers' aesthetics.