Sportwear giant Nike continues to deliver new and unique colorways for its signature footwear pieces and recently reworked the Air Max 95s and 97s. The two iconic silhouettes boast an all-new splatter detailing throughout the uppers and midsoles. The captivating colorway delivers both simplicity and detailed looks with its muted color tones of black and white, but grabs attention with its paint-like accents.
The new Air Max splatter colorway also decorates the mudguard of the sneakers on top of the uppers and midsoles. The colorway will be available in women's sizes beginning April 12th and will be available for purchase at BTSN online for the price of $210 for the Air Max 95 iteration and $234 for the Air Max 97 version.
Splatter-Adorned Sneakers
The Nike Air Max 95s and 97s Got Reworked with New Accents
Trend Themes
1. Splatter-detailing Footwear - Opportunity for athletic footwear brands to release more footwear models with this detailing to attract sneakerheads and fashion enthusiasts.
2. Muted Color Tones Athletic Footwear - Athletic footwear companies can release more footwear models with muted color tones, giving a versatile yet unique look for sneaker customers.
3. Gender-specific Athletic Footwear Colorways - Footwear companies can launch more gender-specific colorways, broadening their customer base and improving sales.
Industry Implications
1. Athletic Footwear - For athletic footwear companies, such a colorway opens opportunities for designing innovative and trendy shoes to appeal to sneakerheads and sports enthusiasts.
2. Fashion - Fashion brands looking to diversify their footwear collection have an opportunity to incorporate splattered detailing in their footwear designs and offer them as part of a trend-setting collection.
3. Online Retail - E-commerce footwear retailers should incorporate the newly collaborated Nike Air Max ranges into their offerings to tap into the massive sneakerhead following.