Pink isn't a color that's generally associated with athleticism, but it is closely associated with compassion -- that's exactly what Jordan brand ambassador athletes have been displaying throughout the month of October by sporting pink Air Jordan VI cleats. The initiative is part of the Jordan Brand's long-standing support for building awareness about breast cancer, a debilitating disease that affects millions of women and their families.
The pink version of the Air Jordan VI cleat features an unabashedly hot and vivid pink upper in addition to eye-catching hyper pink hues. The shoes also feature pink-speckled heel caps as well as a pink cleat plate. The shoes are designed to both get people talking about breast awareness and also provide a pop of stylish color on the field of play.
The retro Air Jordan VI is available on Jordan's website and at select retailers.
Cancer Awareness Cleats
Athletes are Sporting Pink Air Jordan VIs For Breast Cancer Awareness
Trend Themes
1. Athlete Endorsement Activism - Athletes using their platform to promote social causes, such as breast cancer awareness.
2. Fashionable Awareness Products - Creating stylish and eye-catching products to raise awareness for important causes.
3. Colorful Sports Gear - Using vibrant colors in athletic apparel and equipment to make a bold statement.
Industry Implications
1. Sports Apparel - Sports brands and retailers that can collaborate with athletes to create awareness products and drive sales.
2. Charitable Organizations - Non-profit organizations focused on cancer research and awareness that can partner with athletes for fundraising initiatives.
3. Fashion Retail - Fashion retailers specializing in athletic footwear and apparel that can showcase and sell these special edition products.