Women's-centric streetwear imprint Bephies Beauty Supply introduces a new iteration of the signature Air Jordan 7 sneaker model this season. The brand is a strong supporter of women of color and the LGBTQ+ creative community. It has the mission of bringing a progressive perspective of beauty and fashion through an inclusive angle.
The sneaker is designed with a palette that blends together hues of Sanddrift, Malt, Peach Cream, and Turf Orange. The court-ready sneaker model is also lined with mesh materials to add some breathtability. In the interior, there is also the addition of the drawstring toggle for a more secure fit on the top of the traditional laces. The rest of the shoe includes branding accents at the Swoosh detail and embroidery at the toe.
Women-Empowering Sporty Sneakers
Bephies Beauty Supple Updates the Air Jordan 7 Sneakers
Trend Themes
1. Women-empowering Sneakers - Designing sneakers specifically for women customers that empower them both on the court and off can be an effective innovation opportunity in the sports apparel industry.
2. Inclusive Streetwear - Focusing on inclusivity and support for underrepresented communities in fashion through design, marketing, and social activism is a potential disruptive trend in the fashion industry.
3. Breathable Sportswear - Introducing innovative materials and technologies that enhance the breathability and comfort of sportswear items like shoes and garments could create a significant shift in the market and attract more customers.
Industry Implications
1. Sportswear - The sports apparel industry can explore creating inclusive and empowering products that specifically cater to women of color and the LGBTQ+ community.
2. Streetwear - The streetwear industry can adopt more inclusive marketing strategies and designs that support marginalized communities and promote progressive perspectives of beauty and fashion.
3. Footwear - Footwear manufacturers can prioritize creating breathable and comfortable shoes using new materials and innovations, and also explore designing empowering sportswear items for women and minority groups.