Nike introduces another iteration of the iconic Air Jordan 2 sneaker silhouette -- this time, it arrives in a Multi-Color colorway. The retro model is asymmetrical and features captivating hues of yellow, red, orange, purple, and green, constructed from a blend of different materials including rubber, mesh, cotton, nylon, and full-grain leather for textural and tonal contrast.
The top of the shoe spotlights "AIR JORDAN" branding details at the tongue over the lightly perforated leather. There is also square quilting on the lateral side of the collars and there is additional branding nodding to Nike at the upper backstay. Each foot is mismatching with consistent details at the black laces, the rubber heel counter, and the mesh tongue.
Boldly Colorful High-Top Sneakers
NIke Unveils a Multi-Color Air Jordan 2 Sneaker Silhouette
Trend Themes
1. Boldly Colorful Sneakers - The trend of multi-color and vibrant sneakers displays an opportunity to disrupt the footwear market by offering more daring designs that embrace individuality.
2. Asymmetrical Sneaker Silhouettes - The trend of asymmetrical designs on classic sneaker silhouettes shows an opportunity to disrupt the traditional sneaker market by offering unique and original designs.
3. Textural and Tonal Contrasts - The trend of blending various fabrics and colors on sneakers presents an opportunity to disrupt the market by offering more complex and high-quality shoes that allow for personal expression.
Industry Implications
1. Footwear - The footwear industry has an opportunity to capitalize on the trend of boldly colorful and asymmetrical sneakers by creating new designs while also tweaking their production processes to accommodate for complex design.
2. Fashion - The fashion industry has an opportunity to disrupt the footwear market by incorporating daring sneaker designs into their seasonal collections that conform to the fashion industry's seasonal trends.
3. Streetwear - The streetwear industry has an opportunity to create partnerships with sneaker brands like Nike and offer exclusive collaborations that resonate with the youthful, trend-savvy demographic.