The new Air Jordan 14 Retro Challenge Red sneakers take inspiration from a well-known car brand: Ferrari. The kicks come in a bright red coloring, which is motivated by the branding of the luxury car company.
The hue isn't the only detail that takes from Ferrari. According to DesignBoom, "the sneakers take on the sports cars’ luxurious form and sleek lines to reflect players speed on the court." Going beyond the look of the shoe, the Air Jordan brand was clever to draw a comparison between athletes and a car brand known for its speed, quality and prestige. These are all qualities that athletes hope to develop, so the shoes automatically exude this branding by merely being in association with Ferrari. With updated technology as part of the shoe, they could also make one run that little bit faster. Photo Credits: designboom, nike
Auto-Inspired Shoes
The 'Air Jordan 14 Retro Challenge Red' Kicks Take Tips from Ferrari
Trend Themes
1. Auto-inspired Shoes - Automotive-themed sneakers are a rising trend that could be used to further bridge the gap between fashion and the automobile industry.
2. Luxury Sports Brands - Fashion and sports brands can benefit from partnerships by targeting consumers looking for high-end fashion and performance.
3. Branded Technology - Incorporating high-performance technology into branded products can enhance the perceived attributes of the brand and elevate the user experience.
Industry Implications
1. Automotive Industry - The automotive industry could collaborate with fashion and sports brands to create new products that fuse elements of high-end cars with high-performance athletic gear.
2. Fashion Industry - The fashion industry can leverage sports and automotive brands to create high-end products and enhance consumer perception of their brand quality and exclusivity.
3. Sports Industry - The sports industry should focus on creating branded products that embody the same attributes that are synonymous with high-end cars, such as speed, quality and prestige, to enhance the consumer experience.