Jordan Brand introduces a new look that makes up the Air Jordan 1 Mid Split sneaker model with a French Blue colorway palette. It takes a triple-tone palette with the aforementioned hue along with black and white as the accenting colors. It is made from leather materials all throughout the upper and makred with nylon tongues over the forefoot.
The sneaker features a split design along with a patchwork Jumpman motif and the Air logo on the tag as branding. The split look divides the shoe down the middle and marks one side in white and the other in blue. The panels and the Swoosh branding detail on the side are applied in black as it all sits on top of a sail tonal midsole.
Split-Design Mid-Cut Sneakers
The Air Jordan 1 Mid Split Sneaker Gets aa French Blue Colorway
Trend Themes
1. Split-design Sneakers - Opportunity to create new versions of split-design sneakers utilizing different colorways and materials.
2. Colorblock Sneakers - Opportunity to innovate with color-block design sneakers that combine various colors in a cohesive way.
3. Patchwork Motifs - Opportunity to utilize patchwork motifs in unique and creative ways in sneaker designs.
Industry Implications
1. Footwear - Disruptive innovation opportunity in the footwear industry to create new, edgy sneaker designs that will appeal to sneakerheads and fashion aficionados.
2. Fashion Retail - Opportunity for retail companies to incorporate trending, stylish sneakers like the Air Jordan 1 Mid Split Sneaker into their collections.
3. Athletic Apparel - Opportunity for athletic apparel companies to collaborate with footwear brands and incorporate trending sneaker designs into athletic apparel collections.