Sportswear giant Nike has unveiled a new Air Force 1 low-top model, this time reimagining the iconic sneaker through a 'Fossil' colorway. As its name suggests, the new color scheme resembles the greyish and bone-white hues of a literal fossil.
Aside from the color change, the sneaker remains fundamentally the same as the original Nike Air Force 1 model. However, other notable differences include its tumbled leather uppers, suede heel tabs, and mesh tongues. In addition, the sneaker is not one solid color but rather arrives with multiple grey and whitish tones. For example, the signature Nike Swoosh is a much darker grey than those found on the rest of the shoe.
The Nike Air Force 1 'Fossil' is set to drop sometime in the coming weeks and will be available to purchase online at Nike's website as well as at select physical retailers.
Fossil-Colored Low-Top Shoes
Nike's New Air Force 1 Low 'Fossil' Features Tumbled Leather
Trend Themes
1. Fossil-colored Sneakers - With more brands releasing sneakers in unique colors such as fossil, the sneaker industry should consider exploring consumer demand for more creatively colored shoes.
2. Tumbled Leather Uppers - The use of tumbled leather on sneakers could expand into other industries, such as fashion and home goods, generating new disruptive innovation opportunities.
3. Multi-color Detailing - Using multiple shades of a color on a product, like the different shades of grey and white on the Nike Air Force 1 'Fossil', could be applied to other industries such as automobiles and furniture, providing new creative ways to stand out in the market.
Industry Implications
1. Sportswear - Sportswear brands should explore innovative ways to add unique colors, design elements and materials into their products to stay ahead in the competitive industry.
2. Fashion - Fashion brands could experiment with tumbled leather, as seen on the Nike Air Force 1 'Fossil' to create new disruptive products and stylish accessories.
3. Home Goods - Home goods and interior designers could use tumbled leather, along with other unique materials and multiple color shades, on their furniture designs for fresh trends in interior decor.