Snow Peak and JOURNAL STANDARD join forces on the goyemon Air Bubble Sandal silhouette. The duo introduce a cushioned piece for the warmer season in addition to a selection of shirts and shorts. The shoes are a nod to the Japanese Setta sandals, detailed with a woven foot bed foundation.
The top is a thong strap in either a white or black dye finish. The signature air bubble midsole unit is implemented to ensure that it provides ultimate comfort complete with the "Made in Japan" tags. The shoes are a direct nod to the aforementioned setta sandals due to the strap down the middle of the shoe that boasts the capability to interchange between the left or right foot.
Traditional Woven Sandal Designs
Snow Peak and JOURNAL STANDARD Join for the Air Bubble Sandal
Trend Themes
1. Cushioned Sandals - The trend of introducing cushioned sandals for comfort during warm seasons.
2. Woven Foot Bed - The trend of incorporating woven foot bed design into sandals.
3. Interchangeable Strap Sandals - The trend of making sandals with the capability of interchanging straps between the left and right foot.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to innovate and explore incorporating cushioned soles and woven foot bed designs into their sandals for ultimate comfort.
2. Fashion Industry - Opportunity for the fashion industry to explore the trend of interchangeable strap sandals for aesthetically pleasing, yet functional designs.
3. Outdoor Gear Industry - Opportunity for outdoor gear companies to incorporate traditional woven designs into their products to appeal to a wider audience.