Nike introduces a new sandal iteration of the Air Adjust Force sneaker for a hybrid look this upcoming summer season. The shoe boasts a retro design language that nods to the 90s and the prominent basketball culture of the time. The upper is made with a padded upper and features the familiar rippled base that is reminiscent of the original sneaker model.
The sandals are detailed with the model's classic branded FitWrap, which is worn along the midfoot and functions as supportive sandal straps. It can also be entirely detached so that the silhouette will turn into a seamless slip-on design. It comes in two colorways -- black with metallic purple and beige tones or white with blue and silver details.
Summer-Ready Sneaker-Sandal Hybrids
The Nike Air Adjust Force Gets a New Sandal Update
Trend Themes
1. Sneaker-sandal Hybrids - The combination of sneakers and sandals opens up the possibility for more versatile and functional footwear options, presenting disruptive innovation opportunities in the footwear industry.
2. Retro Design Language - Featuring a retro design language that nods to the 90s and prominent basketball culture of the time, there is an opportunity for nostalgia-driven innovation in the fashion and apparel industry.
3. Detachable Straps - The detachable straps on the sandal version of the Air Adjust Force presents opportunities for modular customization in the footwear industry.
Industry Implications
1. Fashion and Apparel - The retro design language of the new Nike Air Adjust Force hybrid presents opportunities for nostalgia-driven innovation in the fashion and apparel industry.
2. Footwear - The new sandal-sneaker hybrid from Nike creates disruptive innovation opportunities in the footwear industry by introducing more versatile and functional options.
3. Modular Technology - The detachable straps on the sandal version of the Air Adjust Force presents opportunities for modular customization, potentially leading to the next wave of disruptive innovation in the footwear industry.