Nike works in collaboration with streetwear giant AMBUSH on a new set of tonal options for the signature Air Adjust Force sneaker model this season. It starts with the Summit White and Black colorway followed by the Black and Psychic Purple palette. It takes on the 90s theme as the basketball silhouette is detailed with a plethora of layering accents.
The first colorway is made with a tonal white and black upper that is marked with rubberized accents on top, mini Swoosh branding, and laces. It also comes with removable shrouds that are seen wrapping around the vamp and the midfoot to create a bulky look overall. It is then rounded out by the sculpted midsoles and rubber outsole foundation.
Retro Collaborative Basketball Shoes
AMBUSH and Nike Launch New Tonal Air Adjust Force Sneakers
Trend Themes
1. Collaborative Sneaker Design - Opportunities for brand collaborations to create unique sneaker designs that appeal to streetwear and athletic markets.
2. Layered Basketball Silhouettes - Innovation potential in creative layering techniques to elevate basketball shoe design.
3. Retro Aesthetic Revival - Potential for companies to capitalize on nostalgia and revitalize vintage aesthetics in sneaker design.
Industry Implications
1. Sports Apparel and Footwear - Opportunities to combine athletic function with fashion-forward designs for basketball and other sports footwear.
2. Streetwear Fashion - Potential for streetwear and urban fashion brands to expand into sports footwear design collaborations.
3. Marketing and Advertising - Opportunities for creative marketing and advertising campaigns that appeal to both nostalgic and current sneaker enthusiasts.