Nike works in collaboration with South Korean streetwear imprint AMBUSH once again as the duo delivers a new iteration of the Air Adjust Force sneaker model. It delivers nostalgic elements as it nods to the 90s, featuring the original silhouette for the season.
There are two colorway options of the vintage design made for 2022 with the options of either a simplistic white and black option or a black and purple to follow. Both of the options rest on top of the black Nike Grind sole unit foundation and are marked with co-branding details at the sock lining and the heel section. Notably, the shoes also have a removable shroud that can be seen around the midfoot to heel to round out the look.
Street Culture-Infused Dark Sneakers
AMBUSH and Nike Deliver a Collaborative Air Adjust Force
Trend Themes
1. Streetwear-inspired Sneakers - The collaboration between Nike and AMBUSH highlights the continued trend of streetwear-inspired footwear.
2. 90s Nostalgia - The Air Adjust Force sneaker nods to 90s fashion trends, indicating potential for revitalized nostalgia-focused products.
3. Sustainability in Fashion - The black Nike Grind sole unit foundation highlights the growing trend towards sustainable fashion practices.
Industry Implications
1. Apparel and Footwear - The collaboration between Nike and AMBUSH highlights potential for growth in the apparel and footwear industries.
2. Streetwear - The trend towards streetwear-inspired fashion highlights opportunities for differentiation and innovation within the streetwear industry.
3. Sustainable Fashion - The use of sustainable materials in the Nike Grind sole unit indicates potential for growth in the sustainable fashion industry.