The Aides Clever Dick campaign is the latest from the French safe-sex organization. Aides has been known to create very provocative yet informative commercials to educate the world about the dangers of sexually transmitted diseased.
Most of the campaigns from Aides incorporate a variety of humor to entertain their primary young demographic. The Aides Clever Dick campaign, done by TBWA, Paris, stars a young man who has a very clever penis. His penis is able to complicated math problems, publish an award-winning book and even defuse a bomb for the S.W.A.T. team.
In the end, he puts on a condom before engaging in any sexual activity to show that no matter how smart you are, the smartest thing you can do is wear a condom.
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The Aides Clever Dick Campaign Shows That it's Smart to Protect Yourself
Trend Themes
1. Humor-based Education - Using humor to convey important information in educational campaigns.
2. Provocative Advertising - Creating attention-grabbing advertisements that push societal boundaries.
3. Youth-targeted Messaging - Developing campaigns that cater to a young demographic.
Industry Implications
1. Safe-sex Education - Creating innovative approaches to promote safe sexual practices.
2. Advertising - Exploring new ways to engage audiences and create impactful campaigns.
3. Publishing - Utilizing unconventional methods to reach readers and differentiate from traditional book releases.