Ahluwalia Studio is a new fashion label by Priya Ahluwalia, who was this year's H&M Design Award winner. She designed a Spring/Summer 2020 collection for the emerging brand and the looks draw inspiration from her roots of Nigeria and India.
She looks towards her old family portraits to capture the essence in the most authentic form possible. She informs fabrics with prints of her family photos, with a highlighting image of her grandfather in colorful hues found on a pair of pants. Additionally, there are also themes that surround 90s garage music culture, which was a prominent scene in the designer's London upbringing. The looks are styled with Elena Croce jewelry as well, who uses repurposed metal materials, Invicta backpacks, Burlington socks, and adidas trainers.
Family Portrait-Adorned Fashion
Ahluwalia Studio Looks to Heritage for Inspiration the SS20 Season
Trend Themes
1. Heritage-inspired Fashion - The fusion of cultural heritage with modern fashion provides opportunities for innovation in sustainable design and novel textile production processes.
2. Personalized Prints - The incorporation of personal, familial photos into clothing prints presents opportunities for customization and tailored design in the fashion industry.
3. Upcycling Collaboration - Collaborations with jewelry and accessory designers, who specialize in using repurposed materials, can lead to innovative upcycled fashion offerings.
Industry Implications
1. Fashion and Apparel - The fashion industry can adopt innovative printing techniques and sustainable design practices inspired by different cultures.
2. Textile - Incorporating traditional cultural textiles and techniques with contemporary designs presents opportunities for growth and innovation in the textile industry.
3. Jewelry and Accessory - Collaborating with upcycling designers in the production of fashion offerings can help foster sustainability while expanding the range of available products.