Korean footwear brand AGE introduces its new series of sneakers for the Fall/Winter 2020 season. As the rougher seasons approach, AGE readies for the impacts with a durable build. The sneakers arrive in high and low cut silhouettes to appease any preferences in style. The sneakers are constructed from durable materials and sit on a heavy-duty sole unit foundation detailed with technical elements.
The colorways are monochromatic for versatility and boast a reflective aesthetic. There are also militaristic options as well for more muted preferences. The waterproof capabilities are backed up by sculpted midsoles, rubber badges on the lateral side of the shoes, and more The taller iteration showcases a D-ring pull tab to nod to utilitarian purposes with a zipper on the other side to round it out.
Reflective Waterproof Sneakers
AGE Launches a FW20 Lineup of Sneakers Full of High and Low Cuts
Trend Themes
1. Reflective Sneakers - Opportunity for disruptive innovation in the footwear industry by integrating reflective elements into sneaker designs for added visibility and style.
2. Durable Build - Chance for disruptive innovation in the materials industry by developing new durable materials for footwear construction that can withstand rough conditions.
3. Waterproof Footwear - Potential for disruptive innovation in the fashion industry by creating waterproof sneakers that combine style and functionality for all seasons.
Industry Implications
1. Footwear - The footwear industry can explore disruptive innovation opportunities by incorporating reflective elements and durable materials in their designs.
2. Materials - The materials industry can seize the opportunity for disruptive innovation by creating new durable materials suitable for the construction of footwear.
3. Fashion - The fashion industry has the potential for disruptive innovation by introducing stylish and functional waterproof sneakers for year-round use.