Streetwear giant Off-White works in collaboration with Circoloco, a dance music band based in Ibiza on a new collaborative range together entitled the Afterhours collection. The capsule is made up of three pieces in total and it celebrates fun late nights and music culture in general.
Circoloco speaks about the latest project, stating that the brand "grown into a global music brand. A veritable lifestyle, catalyzing cultural exchange with the most brilliant minds in the art and fashion worlds." For the upcoming new series, there are two graphic tees and a utility vest design that are all detailed with glittery logo accents along with the Circoloco's clown emblem on top of the Off-White arrow motif.
Music Culture-Honoring Streetwear Collabs
Off-White and CircoLoco Drop the Afterhours Collection
Trend Themes
1. Music-streetwear Collabs - Collaborations between music and fashion brands create trendy streetwear with broad appeal.
2. Global Lifestyle Branding - Cultural exchange with art, fashion, and music creates opportunities for building lifestyle brands with global reach.
3. Glittery Logo Accents - Rising trend in adding glittery embellishments to logos and graphic designs for eye-catching visual appeal.
Industry Implications
1. Fashion - Fashion industry can benefit from collaborations between music artists and develop lifestyle brands
2. Music - Music industry collaboration with fashion brands helps in creating products and extending brand identities.
3. Printing and Decoration - Printing and decoration industry can benefit in the innovative designs featuring glittery logo accents.