Do you like disco bowling with UV-lights? Reflective balls and loud music? Well, here's the tennis version!
Sony Ericsson came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept.
There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon.
Implications - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying.
Disco Tennis is the New Disco Bowling
Disco Tennis Is The New Disco Bowling
Trend Themes
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Night Tennis Party Trend — An innovative concept that combines technology, sports, and partying to create a unique experience for consumers.
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Disco Sports Trend — A new trend where traditional sports activities, such as tennis and bowling, are combined with disco elements to create an entertaining and engaging experience.
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Uv-light Experience Trend — A trend where UV-lights are used to create a unique and visually appealing experience for consumers.
Industry Implications
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Sports and Entertainment Industry — Opportunities for sports and entertainment companies to innovate and create new and exciting experiences for consumers using technology and unique concepts.
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Uv-light Industry — Opportunities for the UV-light industry to expand beyond traditional uses such as germicidal applications and into entertainment and experiential industries.
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Event Planning Industry — Opportunities for event planning companies to incorporate innovative and unique concepts, such as disco sports and UV-light experiences, into their offerings to attract and retain clients.