The California-based lifestyle brand, AFRM, recently announced the launch of a size-inclusive collaboration with Nordstrom – just in time for the spring season. The collection includes AFRM's iconic mesh and statement prints as well as new midi dress silhouettes, crochet sweaters, and bodysuits.
"The foundation of our brand is built on affirming oneself. In this collection, we advocate for everyone to love themselves and their uniqueness, celebrating our individuality," says Camille Bergher, AFRM’s Creative Director.
The collection drops on Friday, March 12th, and will be available online via both brand's official websites as well as select Nordstrom stores. The new capsule is offered in extended sizes – which ranges from XS to 3X – with prices starting at $45.
Size-Inclusive Elegant Spring Fashion
The AFRM x Nordstrom Collaboration Launches on March 12th
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Industry Implications
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3. Body Positivity / Self-love - Opportunity for industries to promote body positivity and self-love movements through their products and marketing strategies.