The Afield Out Spring 2021 capsule is designed with inspiration from California, specifically from the scenic hikes, treks, and desserts. The seasonal pieces are casual in terms of the style and elevated by the brand's appreciation from the outdoors. This was a focus after the ongoing pandemic and having been stuck at home for a long period of time.
The inspiration stems from the Southern desserts across California, including Mojave, Colorado, and Great Basin. Themes of the area are translated into graphics and sees itself across the tees in the capsule. The rest of the collection includes pullover shirts, shorts, hoodies, and more. The accessory designs that accompany the capsule includes foldable caps, climbing belts, nylon compression sacks, and Nalgene bottles.
California Dessert-Themed Fashion
The Afield Out Spring 2021 Range Explores Trekking Adventures
Trend Themes
1. Outdoor-inspired Fashion - The integration of outdoor elements into fashion opens opportunities for innovative designs that cater to a growing consumer interest in adventure and exploration.
2. Destination-themed Collections - The incorporation of local and regional themes in fashion lines can tap into a sense of place and shared cultural identity amongst consumers.
3. Sustainability in Outdoor Fashion - The push towards creating sustainable and environmentally-friendly outdoor attire presents an opportunity for innovative eco-friendly materials and production methods in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can integrate inspiration from the outdoors to create a new line of sustainable and adventure-inspired clothing for consumers.
2. Travel and Tourism - The travel and tourism industry can collaborate with fashion companies to create collections that incorporate regional themes to connect with consumers’ travel aspirations.
3. Outdoor Gear and Accessories - The outdoor gear and accessories industry can capitalize on the trend of outdoor-inspired fashion by partnering with fashion brands to create practical, yet stylish gear with sustainable materials and production methods.