e.l.f. Cosmetics recently launched The Supers as an affordable skincare routine with individual components that can be purchased for as little as $6 or $8, or collectively for $38. The pieces that make up the budget-friendly skincare range include the SuperClarify Cleanser, the SuperTone Toner, a SuperMask and the SuperHydrate Moisturizer. Each of these products can be recognized by its sleek and colorful, minimalist packaging.
The products are packed with popular skincare ingredients, including cica, niacinamide, squalane, snow mushroom, witch hazel and AHA. The formulas are equally as interesting, as the SuperMask boasts a gel consistency and the SuperClarifying Cleanser shares a powerful yet gentle inflammation-fighting, pore-clearing foaming action.
Altogether, the skincare set boasts cleansing, brightening, toning, relaxing and moisturizing properties.
Budget-Friendly Minimalist Skincare
e.l.f. Cosmetics' The Supers is an Affordable Skincare Routine
Trend Themes
1. Affordable Skincare - Opportunity for disruptive innovation in the skincare industry by creating budget-friendly products with high-quality ingredients.
2. Minimalist Packaging - Disruptive innovation opportunity to create sleek and colorful packaging that appeals to the minimalist and affordable skincare market.
3. Popular Skincare Ingredients - Opportunity for disruptive innovation by incorporating trending ingredients like cica, niacinamide, and snow mushroom into skincare products.
Industry Implications
1. Skincare - The skincare industry can benefit from the introduction of affordable products with high-quality ingredients.
2. Packaging - The packaging industry has the opportunity to meet the demands of the minimalist market by creating sleek and colorful packaging.
3. Beauty - The beauty industry can embrace the use of popular skincare ingredients to cater to the rising demand for effective skincare products.