Chocolate isn't typically thought of as a health food, which is what makes Affect Health's 'Drinking Chocolate' all the more impressive. The powdered formula is indeed chocolate-flavored, but it is inspired by traditional chocolate drink recipes that are a lot better for people than the sugary beverages that have come to be associated with chocolate milk and hot chocolate. In fact, Affect Health's formula is so far in the opposite direction that it can even serve as an anti-aging product.
The key to the Drinking Chocolate is twofold. Firstly, it eschews sugar in favor of the natural flavorings of cacao, coconut milk, cinnamon, and Himalayan sea salt. Secondly, the 40 percent raw cacao mixture means that the powder is a natural source of magnesium, zinc, polyphenols, and bioflavinoids, contributing to reduced inflammation through increased antioxidant support.
Wellness-Focused Chocolate Formulae
Affect Health's Drinking Chocolate Offers Anti-Aging Benefits
Trend Themes
1. Wellness-focused Chocolate - Disruptive innovation opportunity: Develop innovative chocolate products that promote health and wellness while still satisfying consumers' cravings.
2. Anti-aging Products - Disruptive innovation opportunity: Create cutting-edge anti-aging formulas that incorporate natural ingredients like cacao and coconut milk to appeal to health-conscious consumers.
3. Sugar-free Beverages - Disruptive innovation opportunity: Develop alternative drink options that prioritize flavor and health by eliminating or reducing sugar content.
Industry Implications
1. Health Food - Disruptive innovation opportunity: Exploit the growing demand for healthy food products by offering nutritious and flavorful options in the chocolate industry.
2. Cosmetics - Disruptive innovation opportunity: Combine the benefits of cacao and coconut milk in skincare and beauty products to tap into the anti-aging market.
3. Beverage - Disruptive innovation opportunity: Explore the potential for creating innovative, sugar-free chocolate beverages that appeal to health-conscious consumers.