Iris van Herpen's latest haute couture collection, entitled Aeriform, is designed to explore the connection between air and water. The pieces in the collection thus reflect the fluid movement of the two phases of matter, delving into how the substances are both alike and different from one another.
Aeriform's runway presentation was a unique experience, not only because of the clothing on display. While the Dutch designer's clothing indeed seemed to ripple and blend aspects of the models' bodies with the material of the fabric, the visual sense wasn't the only one that was stimulated. In kind with the theme of the show, van Herpen scored the runway walk with music played by musicians who were submerged underwater, giving the entire show an ethereal, deep quality.
Aero-Aquatic Fashion Lines
Iris van Herpen's Aeriform Collection Explores Air and Water
Trend Themes
1. Connected Fluidity - The trend of exploring the connection between air and water in fashion allows for innovative designs that showcase fluid movement and the blending of materials.
2. Sensorial Fashion Experiences - Creating unique runway experiences that stimulate multiple senses, such as incorporating underwater music, presents opportunities for disruptive innovation in the fashion industry.
3. Biomorphic Designs - Inspired by the fluidity of air and water, fashion designers can explore biomorphic forms and structures, leading to disruptive innovation in the world of fashion aesthetics.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of aeriform fashion lines to create innovative designs and sensory experiences that captivate audiences and differentiate their brands.
2. Music - Musicians and composers have an opportunity to explore underwater music performances, merging sound and water, to create unique and immersive musical experiences.
3. Event Planning - Event planners can capitalize on the trend of sensorial fashion experiences by incorporating multi-sensory elements, such as underwater music, to create memorable and immersive shows for their clients.