Clothing retailer American Eagle is opening a concept store in Manhatten called AE Studio, which offers students a place to relax, study and even do a free load of laundry.
This concept studio was devised in celebration of the brand's 40th anniversary and will include a "jean gallery," which showcases the changes in denim since the store's conception, as well as an interactive "Maker’s Shop," which allows guests to personalize their own denim. Students on a budget are welcomed to pop into the back of the store to utilize the free laundromat, and as an added bonus, guests can hang out in the comfortable "study room," until their laundry cycle is complete.
This concept store aims to engage young people, both in-store and on social media.
Student-Targeted Concept Stores
AE Studio Lets Students Do a Free Load of Laundry
Trend Themes
1. Student-targeted Concept Stores - AE Studio's concept store caters to students by providing a space for relaxation, study, and free laundry.
2. Interactive Maker's Shops - AE Studio's interactive 'Maker's Shop' allows guests to personalize their own denim, creating a unique and personalized shopping experience.
3. Engagement Through Social Media - AE Studio aims to engage young people not only in-store but also on social media platforms, leveraging their online presence to drive brand awareness and customer loyalty.
Industry Implications
1. Retail - The student-targeted concept store trend presents opportunities for retailers to create tailored experiences that resonate with younger demographics and drive foot traffic to physical stores.
2. Apparel - The interactive 'Maker's Shop' trend creates an opportunity for apparel companies to offer personalized products and tap into the growing demand for unique and customizable fashion items.
3. Digital Marketing - The engagement through social media trend highlights the need for businesses to develop effective digital marketing strategies that engage and resonate with the younger audience and leverage their online presence for brand growth.