Advisory Board Crystals is a raving brand in the context of the streetwear community. Its recent launch is yet another affirmation of its style-forward aesthetics as it spotlights a baggy crewneck that is created through "the imprint's signature crystal-infused dye process. The main features of the garment's design include a recurring use of glitter, subtle contrast-establishing neon greens and a number of shoutouts to the label's logo 'Abc.'
Advisory Board Crystals released this chic and comfortable sweater for Valentine's Day. However, its theme — which subtly communicates the aches of a broken heart, is probably more suited for Singles Awareness Day which falls on February 15th.
The crewneck became available at 8 a.m. PST today and is offered at Advisory Board Crystals' e-commerce shop, as well as a few retailers, including Union Los Angeles, Union Tokyo, and Patron of the New, New York.
Broken Heart-Themed Crewnecks
Advisory Board Crystals' Design is Abundant on Slogans and Logos
Trend Themes
1. Crystal-infused Dye Process - There is an opportunity for disruption in the fashion industry by incorporating crystal-infused dye processes into garment designs, creating unique and eye-catching pieces.
2. Glitter Fashion - The trend of using glitter in fashion can be harnessed by clothing brands to create standout and attention-grabbing designs that appeal to a wide range of consumers.
3. Emotional Theme Apparel - Clothing brands can tap into the emotional theme trend, such as broken heart motifs, to create garments that resonate with consumers and provide a sense of relatability and self-expression.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of crystal-infused dye processes, glitter fashion, and emotional theme apparel to create disruptive and innovative designs that appeal to customers seeking unique and meaningful clothing.
2. Streetwear - Streetwear brands have the opportunity to incorporate crystal-infused dye processes, glitter fashion, and emotional theme apparel into their collections, creating edgy and trendsetting garments that cater to their target audience.
3. E-commerce - E-commerce platforms can capitalize on the demand for crystal-infused dye process clothing, glitter fashion, and emotional theme apparel by offering a wide range of options to customers, providing a convenient and accessible shopping experience.