Now that the McCann Erickson Advertising Agency has launched its latest series of foot-related ads, podiatrists won’t be able to use lame excuses for new drop in patients. The generic foot ads use visual depictions of common idiomatic expressions: A foot in the mouth, having cold feet, and two left feet are all shown.
The eye-catching ads won’t be tripped up by unrelated copy. They leave a lot of white space so the messages can be customized to fit the end user's needs.
CREDITS:
Advertising Agency: McCann Erickson, Mumbai, India
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
Visual Punnery Ads
Podiatric Promotions That Put Their Best Foot Forward
Trend Themes
1. Visual Advertising - Using visually engaging ads that incorporate idiomatic expressions to capture the attention of viewers.
2. Customizable Messaging - Leaving white space in ads for customizable messages tailored to the needs of the target audience.
3. Podiatric Promotions - Creating foot-related ads specifically designed to attract new patients to podiatrists.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore visually creative ways to communicate messages.
2. Printing and Packaging - Printing services may be needed to produce customizable ads with white space for messaging.
3. Healthcare - Podiatrists and healthcare professionals can leverage foot-related ads to promote their services and attract new patients.