Last year, a courier service from New Zealand called Deadline Express Couriers decided to demonstrate the timeliness of their deliveries with a bang.
For that purpose, a promotional campaign was devised involving a billboard that was placed in the middle of the city. This billboard was fitted with a digital countdown clock rigged to self-destruct at zero hour.
The dramatic explosion, which was witnessed live by thousands of people, was also captured via a live streaming webcam of the countdown linked to Deadline's homepage. They estimate that a total of 1 million people saw the explosion.
The campaign was put together by ad agency Colenso BBDO Auckland New Zealand
Advertising with Explosives
Billboard Self-Destructs for Deadline Couriers
Trend Themes
-
Digital Billboards — The trend of creating interactive digital billboards with unique features, such as self-destruction, for advertising campaigns.
-
Live Streaming Marketing — The trend of using live streaming technology to showcase events and create a buzz for campaigns.
-
Alternative Marketing Campaigns — The trend of implementing unique and unconventional marketing campaigns to grab attention and increase brand awareness.
Industry Implications
-
Advertising — Advertising agencies have the opportunity to invest in unique digital advertising features, such as digital billboards, to provide clients with new and unconventional ways to promote their brand.
-
Courier Services — Courier companies can capitalize on the live streaming trend to showcase the timeliness of their deliveries and create a buzz for their brand through live events and campaigns.
-
Live Streaming Platforms — Live streaming platforms have the opportunity to guide marketing agencies and businesses in implementing real-time events and interactive campaigns that utilize their services to engage audiences.