The new Hot Wheels print ad campaign depicts 'finger paintings' of tiny people posing along side of the latest Hot Wheels toy cars. In the first image there is a buxom model lounging on a red Ferrari, next a Hip Hop dude is leaning against his pimped out white ride and lastly a blue-suited blonde race driver beside his Pilot F1 race car.
The toy cars look so real that with the 'finger models' you would think they were life-size.
Mattel Mexico hired ad agency Ogilvy & Mather Mexico to create these award winning ads - they have won a Cannes Lions 2008 Outdoor Bronze Award.
Advertising in Scale
Hot Wheels Mini Models
Trend Themes
1. Miniature Marketing - The increasing popularity of miniature models in advertising campaigns opens up opportunities for creative agencies to design campaigns based around small-scale products.
2. Realistic Representations - The use of realistic depictions of toy cars in advertising campaigns provides opportunities for companies to create visually striking ads that blur the line between fantasy and reality.
3. Interactive Imagery - The incorporation of unique and interactive elements into advertising imagery gives advertisers an opportunity to capture the attention of consumers in new and engaging ways.
Industry Implications
1. Toy Manufacturing - The use of visually compelling advertising campaigns can help toy manufacturers increase the appeal of their products and better compete in an increasingly crowded market.
2. Advertising/marketing - The innovations seen in this campaign open up new avenues for advertising and marketing firms to develop creative campaigns that capture the attention of consumers.
3. Automotive - The success of this campaign highlights the potential for automotive companies to use unique marketing strategies to generate excitement and interest in their products.