If you're missing Mad Men as much as I am, I'm sure you'll enjoy the Evolution of the Advertising Executive infographic adequately soothing. Courtesy of BuySellAds.com, the infographic skips over the Wild West days of advertising, and starts off with the perfect picture of the Don Draper-esque ad man. From this tobacco-driven era we are transported to the '80s where exciting electronics, like Apple computers, are driving the market and MTV is providing to be the ideal place to market to youths.
From there we move to the techie, bowled over by the Internet and the fast pace culture of electronics, and finally we come to the present day where we see social media has revolutionized the marketing strategies of corporations and their agencies. It may not be as glamorous as donning the perfect skinny tie and downing a scotch on the rocks, but at least you're not liable to pass out under your desk. Ease your Mad Men craving with this the Evolution of the Advertising Executive infographic.
Audacious Ad Man Charts
The Advertising Executive Infographic Shows the Evolution of the Industry
Trend Themes
1. Evolution of Advertising Techniques - As advertising evolves with technology and trends, marketers have to keep-up with the changing landscape to stay relevant and interesting.
2. Shift to Social Media Marketing - Social media's impact on the marketing game means that modern advertisers must be proactive in the online sphere to stay ahead of the competition.
3. Increased Importance of Data Analytics - Data analytics play a critical role in understanding and engaging a target audience, and leveraging big data can help advertisers personalize messaging across various demographics.
Industry Implications
1. Advertising - Ad agencies and marketers that incorporate cutting-edge technologies, like AR and AI, into their campaigns can gain a competitive advantage.
2. Marketing - Marketing strategy has shifted toward social media, and marketers who innovate their practices to leverage new social media platforms and experiment with dynamic messaging are more likely to retain audience engagement.
3. Analytics - Data and analytics firms that develop and refine tools to extract insights from audience behavior data stand to gain a significant market share in both the advertising and marketing spaces.