The 'onemillioncar' project creatively combines car ads with a year long road trip around Europe to offer advertisers a car that travels around Europe for an entire year with ad space that can be purchased by companies, brands or design firms. The ads on the car will be viewed by multiple European cities and hundreds of people.
Advertisers can purchase space on the front, sides or back of the onemillioncar van and have their company's logo be featured in color along the van's exterior. Tying in film, journalism and social media outlets, onemillioncar plans to travel through Stockholm (Sweden), Copenhagen (Sweden), Helsinki (Finland), Lisbon (Portugal), Madrid (Spain), Rome (Italy) and Valletta (Malta) and gain an unbelievable amount of press and hype. While ad space isn't cheap, some would say this project's car ad space is almost invaluable due the massive amount of expected publicity.
There is also a fun factor involved, with the car offering free rides with the chance to dance in front of it or even be photographed with the ride.
World-Traveling Car Ads
The 'onemillioncar' Project is a Year-Long European Auto Advertisement
Trend Themes
1. Mobile Advertising - The 'onemillioncar' project showcases the potential of advertising on a traveling vehicle and opens opportunities for mobile advertising innovations.
2. Experiential Marketing - The inclusion of fun factors like free rides and opportunities to dance or be photographed with the car highlights the potential for experiential marketing campaigns.
3. Collaborative Advertising - The 'onemillioncar' project offers brands the opportunity to showcase their logo alongside other companies, highlighting the potential for collaborative advertising initiatives to reach a wider audience.
Industry Implications
1. Automotive - The 'onemillioncar' project disrupts traditional car advertising by creating a unique platform for automotive companies to promote their brand and vehicles.
2. Advertising & Marketing - The project showcases innovative and creative approaches to advertising, presenting opportunities for businesses in the advertising and marketing industry to explore disruptive practices.
3. Tourism & Travel - The 'onemillioncar' project's year-long road trip around Europe creates possibilities for the tourism and travel industry to collaborate and promote popular destinations along the route.