It is clear that Even Dental Floss shows "No mercy with food." In these print ads, the dental floss brand takes a humorous approach to dental hygiene with these cartoons illustrated by Adriano Marcusso.
Alongside advertising agency RGA Comunicao in Recife, Brazil, the company makes flossing look more like a life or death experience rather than an early morning ritual. Take a look at the above gallery to see pigs, octopi and chickens tortured by the deadly floss.
Killer Hygiene Ads
'Even Dental Floss' Makes Flossing a Life or Death Choice
Trend Themes
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Humorous Hygiene Ads — Disruptive innovation opportunity: Develop advertising campaigns that use humor to promote and sell hygiene products.
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Life or Death Experiences — Disruptive innovation opportunity: Create products or services that heighten the perceived importance of everyday routines or activities.
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Cartoon Illustrations in Advertising — Disruptive innovation opportunity: Explore the use of cartoon illustrations to engage and entertain consumers in advertising campaigns.
Industry Implications
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Dental Hygiene — Disruptive innovation opportunity: Invent new dental hygiene products or technologies that make oral care more engaging and enjoyable.
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Advertising — Disruptive innovation opportunity: Develop novel advertising techniques that capture consumer attention through humor and unexpected storytelling.
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Art and Design — Disruptive innovation opportunity: Blend art and design with advertising to create visually striking and memorable campaigns.