Adidas Skateboarding works in collaboration with pro-rider Jamal Smith on a new iteration of the Adimatic. Smith updates the shoe with a darker tonal palette as black suede makes up the toe boxes, the tongue section, and the side walls. The mudguards continue in the same tonal language as well.
Branding details can be seen on the lateral side of the sneaker in bright orange for tonal contrast. This arrives in the form of thicker Three Stripes made using suede materials and the thick aesthetic continues at the tongue, which is adorned with an adidas banner. Additionally, zig-zag details continue at the midsole foundation and it all rests on top of a grippy gum outsole.
Chunky Retro Skateboarding Sneakers
Jamal Smith and adidas Skateboarding Launch a New Adimatic
Trend Themes
1. Retro Skateboarding Sneakers - There is an opportunity for companies to create new iterations of nostalgic skateboarding sneakers by collaborating with pro-riders.
2. Dark Tonal Palettes - Dark tonal palettes are trending in footwear design and can be applied to other products to create a moody aesthetic.
3. Thicker Three Stripes - Thicker Three Stripes branding is becoming popular and can be incorporated into various product designs for a bold statement.
Industry Implications
1. Skateboarding Apparel - Skateboarding apparel companies can collaborate with pro-riders to create unique clothing and footwear collections that cater to skate culture aesthetics.
2. Fashion Accessories - Fashion accessory companies can incorporate darker tonal palettes into their products to appeal to consumers who seek a moodier look.
3. Sportswear - Sportswear brands can incorporate thicker Three Stripes branding into their product designs for a bold visual statement and brand recognition.