Designer Jacket Crossovers

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The Adidas x Porter Jacket Blends the Classic and the New

If you’re looking for a stylish new jacket, check out the Adidas x Porter jacket.

With Adidas’ numerous successful crossover products, it’s no wonder that the brand decided to continue its success with Japanese company Porter. The concept behind the Adidas x Porter jacket was to blend classic designs with a modern approach. The hooded black jacket is complete with an orange tanker lining and a detachable bag attached to the back.
Trend Themes
1. Classic-modern Blend Jackets - Fashion companies can look to create classic designs with modern twists to attract customers who seek vintage cues with contemporary style.
2. Collaborative Crossovers - Fashion companies can collaborate with other brands to capture the strengths of each and create unique products that appeal to a wider audience.
3. Multi-functional Apparel - Fashion companies can incorporate functional and detachable elements into clothing items, allowing wearers to transition from casual to professional or to carry essentials without having to carry an additional bag.
Industry Implications
1. Fashion Industry - Clothing companies in the fashion industry can look to create new collections that focus on blending classic designs with modern elements.
2. Sporting Goods Industry - Sporting goods companies can collaborate with fashion brands to create products that are both functional and stylish.
3. Accessories Industry - Companies in the accessories industry can create detachable bags or pouches that can be added to existing clothing items to enhance functionality.

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