This newly launched collection of adidas watches draw a strong influence from the label's heritage dating back to the 70s. The timepieces recall their historical roots through the collection's four different styles: the ARCHIVE, the PROCESS, the DISTRICT and the CYPHER. All four styles are crafted in a variety of colors and will be available in cities such as Chicago, London, Paris, and Los Angeles come March.
The ARCHIVE watch takes a strong influence from the classic footwear designs with sculpted buttons, its clean surface and is held by a five-link stainless steel bracelet with chronograph technology and dual timezone. The PROCESS watch has a traditional frame and the DISTRICT watch is more contemporary with its round face. The CYPHER watch has a modern encasing with a unidirectional indexed bezel.
Heritage-Influenced Watches
These adidas Watches Draw Inspiration from the Golden Age of the 70s
Trend Themes
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Heritage-influenced Watches — Opportunity for brands to create watches that draw inspiration from their historical roots, like adidas.
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70s-inspired Timepieces — Disruptive innovation opportunity to design watches that recall the golden age of the 70s, with styles like the ARCHIVE, PROCESS, DISTRICT, and CYPHER.
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City-specific Watch Collections — Opportunity to create watch collections that are exclusive to specific cities, such as Chicago, London, Paris, and Los Angeles.
Industry Implications
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Fashion and Accessories — Innovative watch designs can disrupt the fashion and accessories industry by infusing heritage influences.
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Luxury Goods — 70s-inspired timepieces offer a chance for luxury brands to create unique and nostalgic watches.
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Retail and Distribution — City-specific watch collections can drive foot traffic and sales in retail stores located in those specific cities.