The FIFA World Cup 2014 is fast approaching, and Adidas has decided to release a skateboard collection in honor of the soccer tournament called 'Adidas Skate Copa.' We are used to seeing the company release jerseys and special edition soccer balls, but releasing products that are geared to sports other than soccer is a smarter way to include everyone in the hype.
The collection features skate decks that match the jerseys of the countries in the World Cup. The skate decks were made in collaboration with the team riders’ deck sponsors and has the rider's name on the bottom of the board. Some sponsors include Cliché, DGK, Krooked, Western Edition, and Palace. The sponsors are also matched up with the board that boasts their place of origin or their nationalities.
World Cup-Inspired Skateboards
The Adidas Skate Copa Collection Mimics World Cup Soccer Teams
Trend Themes
1. Skateboard Collections - Opportunity for other companies to release skateboarding products inspired by different sports or events, reaching a wider audience.
2. Collaborative Skate Decks - Opportunity for brands to collaborate with professional skateboarders and release custom skateboard designs.
3. Sports-inspired Products - Opportunity for sports apparel companies to expand their product lines and create merchandise inspired by different sports.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to create special collections inspired by major sporting events like the World Cup.
2. Skateboarding - Opportunity for skateboard brands to collaborate with professional skateboarders and create limited edition decks.
3. Merchandise - Opportunity for brands to create unique merchandise inspired by popular sports events for fans to collect.