The first adidas retail outpost designed by Milan-based DINN! Design, the adidas RunBase experience is an immersive shopping haven featuring state of the art workout equipment. Designed as a store consumer experience, the new location is branded in vibrant colors that will inspire just about anyone to go for a run.
The store was conceived to be a runners hub in the city of Milan that would help build the community and entice runners of all skill levels and experience. Different tech-powered features of the store include a foot support test and an official treadmill on which customers can test out products ahead of purchase.
The adidas RunBase store in Milan opened in April of 2015 with guest of honor Haile Gebrselassie, one of the premier athletes boosting the brand's running program.
Running Experience Retail Concepts
The adidas RunBase Store in Milan is an Immersive Concept
Trend Themes
1. Immersive Retail - Creating an experiential and immersive environment in retail stores can help to foster brand loyalty and increase sales.
2. Tech-powered Retail - Integrating technology into retail spaces, such as foot support tests and treadmills, can provide customers with personalized experiences and help to increase engagement.
3. Community Building Retail - Creating a retail space that fosters a sense of community, particularly around a shared interest, can help to establish brand loyalty and generate word-of-mouth marketing.
Industry Implications
1. Sporting Goods - Sporting goods retailers can incorporate immersive experiences and technology-driven features into their stores to engage customers and differentiate themselves from competitors.
2. Fitness - Fitness studios can create community-oriented retail spaces that serve as a hub for their clients and also incorporate cutting-edge technology to enhance the gym-going experience.
3. Fashion - Fashion retailers can learn from the adidas RunBase store's use of vibrant colors and immersive technologies to create a retail experience that resonates with their target audience.