The Adidas Ready collection is a new lineup of activewear garments that will help athletes to achieve high-end capabilities no matter what kind of environment they're training in.
The collection consists of garments in three distinct varieties including Heat.Rdy, Cold.Rdy, Wind.Rdy and Rain.Rdy, which optimized for warm, cold, windy and rainy conditions, respectively. This will enable athletes to get just the right kind of gear that suits their needs without having to feel as though they might not be ready for specific conditions when heading out to train.
The Adidas Ready collection is packed with an array of styles starting at $40 and will have the Cold.Rdy, Wind.Rdy and Rain.Rdy pieces ready for purchase in the fall with Heat.Rdy options available now.
Environment-Optimized Activewear
The Adidas Ready Collection Includes an Array of Technical Styles
Trend Themes
1. Environment-optimized Activewear - The Adidas Ready collection offers activewear optimized for different weather conditions, providing a disruptive innovation opportunity for the activewear industry.
2. Customized Performance Gear - The inclusion of Heat.Rdy, Cold.Rdy, Wind.Rdy, and Rain.Rdy styles in the Adidas Ready collection highlights the trend of personalized activewear for athletes, presenting an opportunity for customization technology in the industry.
3. Multifunctional Sportswear - The Adidas Ready collection's garments designed for specific weather conditions reflect the growing trend of multifunctional sportswear that can adapt to various environments, suggesting an opportunity for versatile and adaptable clothing in the industry.
Industry Implications
1. Athletic Apparel - The Adidas Ready collection disrupts the athletic apparel industry by offering activewear designed for specific weather conditions, providing athletes with enhanced performance and comfort.
2. Outdoor Gear - The inclusion of Rain.Rdy and Wind.Rdy styles in the Adidas Ready collection presents an innovation opportunity for the outdoor gear industry by providing specialized clothing for various weather conditions.
3. Sportswear Retail - The launch of the Adidas Ready collection introduces a new product line in the sportswear retail industry, offering customers a range of environment-optimized activewear options.