In a rather unusual but artistic and creative marketing approach, Adidas collaborated with the band The Ting Tings on a free music gig in their hometown, Manchester, on February 27th.
The unique gig was hosted in a special venue that was completely white save for a few Adidas logos. The fans were each given a white Adidas Originals tracksuit to be worn during the performance.
So far it sounds all clean and tidy, right? Well, add paint guns and pens to the mix and all sorts of messiness ensues during the concert.
Check out the gallery for the results and check out the video for the complete process.
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
Trend Themes
1. Immersive Experiences - Opportunity for brands to create interactive and memorable events that engage consumers through unique experiences.
2. Collaborative Marketing - Chance for brands to partner with artists or musicians to promote their products or services in innovative and creative ways.
3. Branded Merchandise - Growing demand for branded apparel and merchandise that allows fans to express their loyalty and affiliation with a brand or artist.
Industry Implications
1. Event Marketing - Event organizers can leverage unique and immersive experiences to attract and engage attendees at various events and concerts.
2. Music Marketing - Music industry professionals can explore collaborative opportunities with brands to create memorable and interactive experiences for fans and consumers.
3. Branded Apparel - Brands can capitalize on the demand for branded merchandise by offering unique and limited edition clothing and accessories that resonate with their target audience.