2015 has been describes as the year of the Adidas Originals Superstar sneaker. In addition to the brand's Stan Smith sneaker, the Originals Superstar has also featured various makeovers.
The latest Adidas Originals Superstar shoe has been re-fashioned into a slip-on model. Once again, the popular sportswear brand has looked to its Y-3 subsidiary for inspiration when creating this sleek design. These slip-ons feature elastic bandage straps and white neoprene details. The sneakers boast a clean look and are comfortable for everyday wear. Their sleek and simple design make them easy to incorporate into one's existing wardrobe.
Offered in the consumer's choice of black or white, these bold Adidas sneakers will be available at select Stateside locations.
Bandaged Slip-On Sneakers
The Adidas Originals Superstar Slip-Ons Keep Feet Extra Secure
Trend Themes
1. Slip-on Sneakers Trend - The popularity of slip-on sneakers presents an opportunity for sportswear brands to innovate, for example through the use of elastic bandage straps and neoprene details like the Adidas Originals Superstar slip-ons
2. Y-3 Inspired Design Trend - By incorporating design elements from its Y-3 subsidiary, sportswear brands can tap into a market that craves simplicity and sleekness
3. Year of the Adidas Originals Superstar Trend - Brands can capitalize on the renewed interest in classic sneakers, as seen in the popularity of the Adidas Originals Superstar and Stan Smith models in 2015
Industry Implications
1. Sportswear Industry - Sportswear brands can innovate by using design elements from subsidiaries or experimenting with bold, new styles in order to capitalize on the slip-on sneaker trend
2. Fashion Industry - The renewed interest in classic sneakers presents a disruptive innovation opportunity for fashion companies looking to expand their product catalogs
3. Retail Industry - Select Stateside locations that offer the Adidas Originals Superstar slip-ons will benefit from the fashionable appeal of these bold sneakers, as well as the trend of renewed interest in classic footwear styles