When I stumbled upon this fierce Adidas ‘Originals by Originals’ line by Kazuki Kuraish, not only did I like the clothing, but I was also amused by the modified logo on the pieces.
Kazuki Kuraish cleverly transformed the Adidas logo into a modified jolly roger.
Kazuki Kuraish is a designer known predominantly for his streetwear work, who has collaborated with brands like A Bathing Ape (BAPE).
This collection will hit stores as part of the 2009 fall/winter collection.
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
Trend Themes
1. Logo Modifications - Kazuki Kuraish's modified Adidas logo presents an opportunity for brands to experiment with altering their iconic logos to create a fresh and unique identity.
2. Streetwear Collaboration - Collaborations between streetwear designers like Kazuki Kuraish and fashion brands like Adidas allow for the creation of innovative and stylish clothing lines that appeal to the urban fashion market.
3. Seasonal Collections - The launch of Kazuki Kuraish's fall/winter collection for Adidas' 'Originals by Originals' highlights the trend of fashion brands releasing seasonal collections that align with the changing preferences and needs of consumers.
Industry Implications
1. Fashion - The fashion industry can explore logo modifications to inject a sense of creativity and novelty into their brand identities, appealing to a younger and more adventurous consumer base.
2. Streetwear - The streetwear industry can benefit from collaborations with established fashion brands, tapping into their resources and expanding their reach to a wider audience while maintaining their unique street culture aesthetic.
3. Retail - The retail industry can leverage the concept of seasonal collections to attract customers with limited-edition and exclusive products, fostering a sense of urgency and desire among consumers to stay ahead of the fashion curve.