The Adidas Originals Blue Line offers the classic lifestyle shoe but with a classic twist. If you've been looking for a way to spice up your wardrobe without making a major overhaul, these sneakers definitely have you covered from your feet up.
From stripes to solid colors, the Adidas Originals Blue Line has something for everyone. I can definitely see myself rocking the yellow sandal featured; pairing a muted mustard with a modern gladiator look makes it an ideal way to adorn my feet.
Check out the accompanying clothing for 2012 to complete your whole outfit.
Implications - No longer looking for overtly revealing styles, consumers are attracted to ones that feature a more classic aesthetic. Designs with a subtle style attract those who want to maintain a timeless appearance. In order to increase their sales, a company could focus on this when coming out with new products.
Remixed Classic Kicks
The Adidas Originals Blue Line Offers a New Look for Your Favorite Sneakers
Trend Themes
-
Classic Revival — Companies can innovate by reviving classic designs and adding modern twists to them.
-
Subtle Styling — Consumers are looking for more understated designs that maintain a timeless appearance, creating opportunities for companies to focus on subtle styling.
-
Colorful Kicks — Sneakers with bold and bright colors are becoming more appealing to consumers, presenting an opportunity for companies to incorporate more colorful options into their product lines.
Industry Implications
-
Fashion and Apparel — The fashion and apparel industry can benefit from applying classic designs and subtle styles to their products to appeal to a wider range of consumers.
-
Sports and Fitness — Companies in the sports and fitness industry can capitalize on the trend of bold and bright colors in sneakers for a more eye-catching and exciting product line.
-
Consumer Goods — Consumer goods companies can incorporate classic designs with modern twists to their products to offer something new and refreshing to their customers.