Adidas Originals loves to collaborate. Their latest venture is with graffiti artist SLICK. Adidas Originals and SLICK have worked together before, and this time the result is an innovative collection of apparel and tagged footwear.
Check out the video which showcases the talented SLICK creating art, as well as talking about his roots in Hawaii. The video does a great job highlighting his talent as well as capturing who he is as an artist.
Tagged Footwear
Adidas Originals and SLICK Create Great Footwear Together
Trend Themes
1. Collaborative Partnerships - Business professionals can explore opportunities to collaborate with artists and designers to create innovative collections and products.
2. Artistic Branding - Disruptive innovation opportunities lie in integrating art and design into branded products to create unique and visually appealing offerings.
3. Authentic Storytelling - Brands can leverage the power of storytelling by showcasing the background and journey of artists, creating deeper connections with consumers.
Industry Implications
1. Fashion and Apparel - Apparel companies can collaborate with artists to create unique and artistic collections, disrupting traditional fashion trends.
2. Footwear - Innovations can be explored in the footwear industry by integrating graffiti art and tagging techniques into shoe designs.
3. Marketing and Advertising - Brands can enhance their marketing strategies by incorporating authentic storytelling and showcasing the work of artists they collaborate with.