The Adidas Originals 2010 Spring lookbook features an assortment of activewear that's hip and happening. With a few highlights in the collection that feature standout patterns and branding, the line is otherwise low key and simplistic, which is exactly what you want in gym attire.
The Adidas Originals 2010 Spring lookbook was obviously inspired by the boxing ring this time around. Just throw on a hoodie from this line, put some "Eye of the Tiger" on your iPod, and you'll swear you were in 'Rocky 7.'
Fight-Ready Fashion
The Adidas Originals 2010 Spring Lookbook is a Knockout
Trend Themes
1. Activewear Fashion - Opportunity for disruptive innovation to create fashionable activewear that combines style with functionality and performance.
2. Boxing-inspired Clothing - Opportunity for disruptive innovation to develop boxing-inspired clothing that appeals to both athletes and fashion enthusiasts.
3. Minimalist Gym Attire - Opportunity for disruptive innovation to design minimalist gym attire that prioritizes simplicity and comfort.
Industry Implications
1. Fashion Apparel - Opportunity for disruptive innovation in the fashion apparel industry to create trendy and functional sportswear.
2. Athletic Footwear - Opportunity for disruptive innovation in the athletic footwear industry to develop boxing-inspired sneakers that blend sport and style.
3. Fitness Equipment - Opportunity for disruptive innovation in the fitness equipment industry to design gym equipment that complements minimalist gym attire.