There's a new Pharell x adidas HU NMD sneaker and it's the color of Japanese cherry blossoms, which makes them perfect for sporting in the spring. The collaborative all-pink sneakers feature the usual Primeknit material, plus Japanese and Mandarin Chinese characters that say "Human Race." The sneaker silhouette remains the same and it shares a supportive Boost midsole for lightweight comfort.
The sculptural sneaker sets itself apart with unconventional details, including a lacing system that plays with grid-like components on the sides of the footwear. Thanks to its soft, all-pink colorway, the design of the sneaker can easily be appreciated.
Those who love subtle ways to change their look will appreciate that the sneakers come with two sets of laces.
All-Pink Springtime Sneakers
adidas and Pharell Collaborated on an New HU NMD Version
Trend Themes
1. Springtime Sneakers - A trend of pastel-colored sneakers for the spring season that can be marketed as a seasonal wardrobe addition.
2. Collaborative Sneaker Designs - A trend of combining different brands' styles and technologies to create a unique sneaker design that appeals to different target audiences.
3. Innovative Lacing Systems on Sneakers - A trend of incorporating unconventional lacing systems which create a differentiated design for sneakers.
Industry Implications
1. Fashion and Apparel Industry - The industry can leverage the trend of seasonal and pastel-colored sneakers to market and create seasonal collections to enhance their product offering.
2. Sportswear Industry - The industry can leverage the collaborative sneaker design trend to create sneakers that appeal to a wider target audience and incorporate different brands' technologies to provide added functionality to the sneakers.
3. Footwear Industry - The industry can leverage the innovative lacing system trend to create differentiated sneaker designs that appeal to sneaker enthusiasts and collectors. In addition, the industry can experiment with the incorporation of technology into lacing systems for more convenient and customized fits.