adidas presents its new adidas Blue Version collection that may be one of the most progressive capsules by the brand yet. The collection celebrates heritage pieces and elevated classic silhouettes by diving through its archives. The pieces are now updated from a contemporary angle and as the name suggests, the Blue Version highlights one of the most notable colorways which is Bluebird.
Kicking off the collection is the Tie-Break Jacket, which is a sporty and lifestyle touch framed by classic collars and has buttons down the front. This is followed by hoodies that vary in different colors and textures, retaining the classic staple look. Other items include cargo pants, wool coats, tracksuits, track pants to match, and more.
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Trend Themes
1. Heritage-inspired Apparel - Opportunity for apparel brands to modernize classic designs by incorporating heritage elements and trend-forward updates.
2. Colorway Focused Collections - Opportunity for brands to create capsule collections focused on highlighting one specific colorway as a key design element.
3. Lifestyle-sport Fusion - Opportunity to merge sportswear and lifestyle apparel in designs that are both functional and fashion-forward.
Industry Implications
1. Apparel - Opportunity for apparel brands to capitalize on trends in heritage-inspired designs and colorway-focused collections.
2. Fashion - Opportunity for fashion industry to leverage lifestyle-sport fusion designs that blur traditional boundaries between sportswear and traditional lifestyle apparel.
3. Retail - Opportunity for retail brands to enhance their offerings by curating heritage-inspired apparel products and colorway-focused capsule collections.