adidas and Prada have just announced a collaboration that will bring value to both brands. It will elevate the status of the former to the luxury fashion space, while the latter will surely benefit from some introduction of high-performing comfort.
The adidas and Prada collaboration will be centered around heritage and will blend the identities of both labels into a cohesive whole. Expected to drop in 2020, the partnership will see a collection of new Luna Rossa performance sailing footwear. To give a bit of background, the Luna Rosa is a sailing team that was established in 1997. It was also the point of connection between Prada and America's Cup. As a result, this is considered to be "the perfect laboratory to test new materials and technology" in the field of sailing.
Photo Credits: adidas Originals
Luxurious Sportswear Partnerships
adidas and Prada Partner to Bring Together Sport & Luxury
Trend Themes
1. Luxury Sportswear - Opportunity for luxury brands to collaborate with sportswear companies to create high-performing and fashionable athletic apparel.
2. Heritage Blending - Trend of blending the identities and histories of different brands to create unique and cohesive collaborations.
3. Performance Footwear - Demand for high-performing footwear that combines both style and functionality.
Industry Implications
1. Luxury Fashion - Opportunity for luxury fashion brands to expand their reach and cater to the growing demand for luxury sportswear.
2. Sportswear - Potential for sportswear companies to tap into the luxury market by partnering with high-end fashion brands.
3. Sailing - Disruptive innovation opportunity in the field of sailing by leveraging new materials and technology in performance footwear.