South Korean imprint ADER Error works in collaboration with Birkenstock for the summer season, delivering a collection of footwear that stem from a hi-tech design language. With the help of ADER Error's expertise, the casual footwear silhouettes are elevated through the slew of technical details.
There are three notable designs that are seen including the Arizona, the Gizeh, and the Milano -- all of which are designed with a utilitarian look. The three shoes rest on top of a suede leather footbed in place of the usual cork sole foundation. It is then detailed with an eco-friendly LVC label that is. marked with co-branding details and has clunky closure systems by the upper that is described to be a "professional high-tech buckle."
Technically Infused Summer Footwear
ADER Error and Birkenstock Launch a Collection of Footwear
Trend Themes
1. Hi-tech Footwear - The collaboration between ADER Error and Birkenstock showcases hi-tech design language on their summer footwear, providing opportunities for the footwear industry to incorporate technological innovations to their products.
2. Utilitarian Design - The ADER Error and Birkenstock collection features footwear with a utilitarian look, which opens up the opportunity for fashion and apparel companies to explore the utilitarian design trend.
3. Eco-friendly Labeling - The use of an eco-friendly LVC label on the suede leather footbed of the footwear collection showcases the trend of eco-labeling, which could lead to disruptive innovation opportunities for companies in multiple industries.
Industry Implications
1. Footwear - The collaboration between ADER Error and Birkenstock on their hi-tech, utilitarian footwear collection highlights the potential for footwear companies to tap into the high-tech and utilitarian design trends.
2. Fashion and Apparel - The utilitarian design trend featured in the ADER Error and Birkenstock collection may lead to innovative design opportunities for fashion and apparel companies looking to create functional yet fashionable clothing.
3. Sustainability and Eco-friendly Products - The use of an eco-friendly LVC label on the footwear collection showcases the potential for disruptive innovation in the sustainability and eco-friendly products industry, inspiring companies to incorporate eco-labeling in their products.