I have to be honest, until I discovered an article touting Adele as the next big thing in music, I had no idea who the UK singer was.
Adele Adkins is a young Londoner with a gorgeous jazz-meets-soul voice very unexpected of a 19 year old. Reuters called her "the hot new talent for 2008," after news that her first album shot straight up the Official UK Charts to number one.
I quickly downloaded track from her album called 19 (no doubt for her age at time of release.) My first thought was that Adele sounds a lot like Amy Winehouse, with a twist of Feist. The songs I heard were Crazy for You, Hometown Glory (dedicated to her love of London), Melt My Heart to Stone, My Same and Chasing Pavement which is featured in the above video.
Adele has that same husky jazz voice so popular right now. This genre of music is taking off, but how much longer can so many artists compete for the same listeners? Adele's advantage is that she's so young.
No doubt all three artists will be the background tracks for romantic Valentine's evenings around the world.
"Hot New Talent For 2008"
Adele, 19, Tops UK Charts
Trend Themes
1. Riseofhuskyjazz - The rise of husky jazz music presents an opportunity for artists to explore and innovate within the genre.
2. Youthfulmusicaltalent - The success of young talent like Adele highlights the potential for youthful musicians to disrupt the music industry.
3. Genrediversification - As the popularity of husky jazz grows, there is a need for artists to diversify the genre by infusing different elements and styles.
Industry Implications
1. Musicstreamingplatforms - Streaming platforms can capitalize on the rise of husky jazz music by curating specialized playlists and promoting emerging artists in the genre.
2. Musiceducation - Music education programs can incorporate husky jazz as a genre for young musicians to explore and hone their skills in, catering to the rising demand.
3. Livemusicvenues - Live music venues can attract audiences by hosting performances that showcase the talent and allure of young musicians in genres like husky jazz.