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Denny's Announced It Will Add Beyond Meat Burger to Its Menu in 2020

As more consumers opt to eat less meat, Denny's, the American table service diner-style restaurant chain, announced it will add Beyond Meat Burger to its menu nationwide in 2020. The plant-based burger will be served on a multigrain bun with tomatoes, onions, lettuce, pickles, American cheese, and All-American sauce -- however, the sauce, bun, and cheese are not vegan.

"As a company, we strive to evolve with the tastes and demands of our customers and we knew finding a plant-based option that met our incredibly high-quality standards and taste expectations was critical in staying at the top of our game. The new Beyond Burger at Denny’s offers guests a great tasting burger, and we’re delighted to launch it in Los Angeles, and will be preparing for the national rollout in 2020," said John Dillion, the Cheif Brand Officer of Denny's.
Trend Themes
1. Plant-based Dining - The growing popularity of plant-based options in the food industry presents opportunities for QSR chains to expand their menus and attract a wider customer base.
2. Customizable Menus - The demand for customizable menus allows QSR chains to cater to individual preferences and dietary restrictions, providing innovative options and driving customer loyalty.
3. Sustainable Packaging - The increasing emphasis on sustainability prompts QSR chains to incorporate eco-friendly packaging solutions, reducing their environmental footprint and appealing to socially conscious consumers.
Industry Implications
1. Quick Service Restaurants (QSR) - QSR chains have an opportunity to tap into the growing demand for vegan and plant-based options by introducing innovative products and expanding their menus to cater to changing consumer preferences.
2. Food Manufacturing - Food manufacturers can capitalize on the rising demand for plant-based protein alternatives by developing new and improved products that provide the taste, texture, and nutritional value comparable to traditional meat-based options.
3. Packaging Industry - The packaging industry can seize the opportunity to provide QSR chains with sustainable and eco-friendly packaging solutions, helping them align with consumer preferences for environmentally conscious practices.

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