Sama is a new brand of adaptogenic teas from Jay Shetty and his wife Radhi Devlukia-Shetty and it shares four functional blends inspired by Ayurveda. The balancing hot teas were developed with 100.co and the CLAIRE artificial intelligence platform, which played an important part in gathering data to create blends that will sell well and consumers will enjoy.
The functional and flavorful tea blends are made to inspire moments to help people recenter themselves and indulge in blends that are organic, vegan, non-GMO and free from artificial sweeteners or added sugar. There are several options to choose from, including Protect & Support, Focus & Clarity, Calm & Relax and Awaken & Energize.
Customers who want an introduction to the brand can opt to get a sampler box, or join the monthly tea club, which includes regular virtual tea parties with Jay and Radhi.
Balancing Adaptogenic Teas
Sama's Blends, Inspired by Ayurveda, Support the Mind, Body and Heart
Trend Themes
1. Adaptogenic Teas - The rise of adaptogenic teas along with AI technology like CLAIRE can revolutionize the functional tea market and improve customer satisfaction.
2. Ayurveda-inspired Blends - Ayurvedic inspired blends can disrupt the tea market by marketing not only taste but the holistic and health benefits of the ingredients and their origins.
3. Virtual Tea Parties - Virtual tea parties can be a new way to create community and promote brand loyalty in the tea industry, especially in a post-pandemic world.
Industry Implications
1. Functional Tea Industry - The functional tea industry can benefit greatly from AI technology like CLAIRE to improve the effectiveness of blends and provide more options for consumers.
2. Health and Wellness Industry - The health and wellness industry can benefit from Ayurvedic-inspired blends and adaptogenic teas because of their health benefits and natural ingredients.
3. Online Retail Industry - With the rise of virtual tea parties and online tea clubs, the online retail industry can benefit from creating a space for community and interaction centered around a product or brand.